What's New

Diversity in Partnerships Is Uncomfortable – And That’s Good!

By Jocelyne Daw

In the coming years the community landscape will look dramatically different. Growing demands on resources and increasingly complexity of issues will require bridging traditional and untraditional boundaries to create powerful partnerships for social change. As a result, diversity will be inevitable. As different backgrounds, experiences and perspectives get blended, cognitive diversity will increase. Cognitive diversity is defined as the differences in our thought and problem-solving processes. This diversity drives innovation and is critical to better serve the community. So, how do you make sure your partnerships embrace diversity?  (more…)

Social Purpose Marketing for Behaviour Change

By Rachel Adrian

Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than solely throwing money at a cause, companies are taking a stand and educating the public about underlying social issues. Advocacy and educational campaigns add authenticity and a personal connection to community investment initiatives. Social purpose marketing isn’t just about doing good for the community, it has also been shown to have unique business benefits. (more…)

Purpose: Maximizing Millennial Engagement

By Rachel Adrian

Today there are more millennials in the workplace than another demographic group. This generation has grown up in a very different reality than those of the past and it is critical that businesses go beyond the usual approaches to engage them. How can they be engaged to maximize their potential? (more…)

Encouraging Pro-Social Behaviour in the Workplace

thumbnailPro-social behaviours are actions that directly or indirectly benefit a person or society. Many companies have started to encourage pro-social behaviours as part of their community and people engagement programs. This means enabling employees to donate through the workplace, incentivizing people to bike to work, compost in the office or organizing company wide volunteer days, companies are definitely seeing a return on this investment. Employees are happier, more engaged and proud – both of their own accomplishments as well as the support of their company. (more…)

Emerging Ways of Giving

By Rachel Adrian

donationsAs we get ready to celebrate Philanthropy Day, it is interesting to reflect on how giving has changed in recent years. In the past, the vast majority of donations were religious in nature and now, this number is much lower. People today like to connect with the charities they donate to and know the impact they are making on their chosen cause. They want to be part of a movement that is really affecting change. In this blog, we are highlighting some creative new ways for people to engage with charity. (more…)

Growing the Purposeful Workforce

By Rachel Adrian

img656723There are two types of employees in today’s workforce, those who come to work in order to get a paycheck, and those who believe their work can have a greater impact. Recently we have seen an increase in purpose driven employees as millennials enter the workforce and baby boomers look for a higher meaning in their day to day work.

Millennials in particular are well-known for being more purpose driven than any other generation. They have grown up recycling and volunteering amidst a host of emerging social problems and purpose has been infused into their daily lives from the very beginning. Millennials are an excellent starting point in growing purpose at work. However, it is crucial that other generations are not excluded from the movement. (more…)

Engaging Employees: ‘Employee’ Centered Design

Employee_EngagementEncouraging engagement among employees is an age old problem that is not getting any easier. More and more companies are implementing employee engagement programs, but the majority difficulty with low participation rates. So what makes the difference between an engaging, exciting program and the lackluster ones that we see all too often? In this blog, we are taking a human centered design (HCD) approach to engaging employees and making the most out of your programs. (more…)

Millennials And the Future of Community Activism

By Jocelyne Daw

Because of the huge societal challenges we face, Millennials understand that we have to do more than just “fill the gaps” with donations. Millennials are driving a realignment of roles, responsibilities and resources across the sectors. They believe new approaches to address intractable community issues are needed. So what does this mean? Last week we featured Millennials and why their involvement in community needs to be approached differently than other generations. This week we look at five standout millennial attitudes that will drive social change and reshape community activism. (more…)

Millennials & Community

By Rachel Adrian
index

Millennials are an emerging, and very important demographic. One aspect that hasn’t gotten much attention is the different ways that millennials view causes and involvement in community. In order to get millennials engaged and involved in community work, we need to approach them differently than other generations. So what does this look like? (more…)

Building Trust in Business – An Overview of Edelman Trust Barometer 2016

By Rachel Adrian
shutterstock_250176199

Edelman recently released their annual Trust Barometer report.   This year was the sixteenth annual report and something we watch every year. It provides critical to insights about the state of business trust in Canada and around the world. This years report was especially interesting, and focused on the inequality of trust around the world. (more…)