By Jocelyne Daw
Spotting an exceptional brand is easy, but building one is one of the most important challenges every organization faces. So how do you build a brand that breaks through? And is there a difference from one sector or industry to the next? That was the challenge that I was presented when approached to write a chapter for the internationally published book “The Brand Challenge”. My biggest takeaway – business can learn a lot from great non-profits! Here are key learnings …. (more…)
Seven Principles To Power Extraordinary Results
When you think of cause marketing, think transformation. Think the new nonprofit and corporate relationship – partners working for common purpose with passion to achieve profits for both.