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What Corporations Can Learn from Great Non-profit Brands

By Jocelyne Daw

Screen Shot 2015-04-02 at 9.36.07 AMSpotting an exceptional brand is easy, but building one is one of the most important challenges every organization faces. So how do you build a brand that breaks through? And is there a difference from one sector or industry to the next?  That was the challenge that I was presented when approached to write a chapter for the internationally published book “The Brand Challenge”.  My biggest takeaway – business can learn a lot from great non-profits!    Here are key learnings …. (more…)

Cause Marketing for Nonprofits

Partner For Purpose, Passion And Profits

Cause Marketing for NonprofitsWhen you think of cause marketing, think transformation. Think the new nonprofit and corporate relationship – partners working for common purpose with passion to achieve profits for both.

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