What's New

Partnerships at the Heart of the Sustainable Development Goals

By Rachel Adrian

The 17th Sustainable Development Goal stands out as different from all the others. While the other goals focus on tangible improvements to quality of life around the world, the 17th is the means, the “how” to accomplish the other goals. By highlighting partnerships as the 17th Sustainable Development Goal, and the United Nations has made a call to action for multi-stakeholder collaboration. Read more…

Sustainable Development Goals: Why Should You Care?

By Rachel Adrian

The Sustainable Development Goals (SDGs) were developed through the United Nations in September of 2015 as a means to end poverty, protect the planet and ensure prosperity for all. Each goal has specific targets lined out with an ultimate goal of completion by 2030. A year has already passed and the goals are gaining momentum. But what are they all about? Why should you care? What will be needed to reach the monumental targets set out for us all?

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What is Shared Value & How Does it Help Me?

A good friend of ours, Phil Preston from The Collaborative Advantage recently published an excellent free e-book on the basics of shared value. It’s great for a quick refresher on the concept or to share with people unfamiliar with shared value. Follow the link at the bottom of this page to head over to his website and download your free copy. Read more…

Purpose: Maximizing Millennial Engagement

By Rachel Adrian

Today there are more millennials in the workplace than another demographic group. This generation has grown up in a very different reality than those of the past and it is critical that businesses go beyond the usual approaches to engage them. How can they be engaged to maximize their potential? Read more…

Innovation: The Power and Truth About Collaboration

By Julie Drybrough, Organizational Consultant, fuchsiablue

This week we are pleased to have a guest blog from UK-based Julie Drybrough of fuchsiablue. She highlights the power of collaboration for outcomes bigger than any one organization could achieve on their own. Done well, it enables innovation, creates greater value and strengthens commitments from a broader range of people and organizations. But like anything that delivers great results, collaboration takes hard work, flexibility AND courage. Julie provides her insights into The Truth About Collaboration Read more…

2017 Trend: Innovation & How Canada Put Donald Trump on Ice

By Jocelyne Daw

Friday January 20th was the inauguration of Donald Trump as the 45th President of the United States. Many greet the ceremony with concern about what his leadership will bring over the next four years. But the comments Bill Gates made after his meeting with Trump in late 2016 provide a ray of hope. Gates stated, “President-elect Donald Trump has an opportunity to establish American leadership through innovation.Read more…

2017 Trend: Shared Value Acceleration

By Jocelyne Daw

Shared Value is defined as addressing social needs with a business model to achieve social and economic value. It was first identified as a business practice in 2011, after implementation at companies like Nestle, Unilever, GE and Discovery over the previous five + years. This year, Shared Value enters its second decade and will increasingly accelerate, as it becomes a competitive advantage for business. As practitioners and members of the Shared Value Initiative we are pleased to share our top five practices for shared value acceleration.

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Encouraging Pro-Social Behaviour in the Workplace

thumbnailPro-social behaviours are actions that directly or indirectly benefit a person or society. Many companies have started to encourage pro-social behaviours as part of their community and people engagement programs. This means enabling employees to donate through the workplace, incentivizing people to bike to work, compost in the office or organizing company wide volunteer days, companies are definitely seeing a return on this investment. Employees are happier, more engaged and proud – both of their own accomplishments as well as the support of their company. Read more…

Emerging Ways of Giving

By Rachel Adrian

donationsAs we get ready to celebrate Philanthropy Day, it is interesting to reflect on how giving has changed in recent years. In the past, the vast majority of donations were religious in nature and now, this number is much lower. People today like to connect with the charities they donate to and know the impact they are making on their chosen cause. They want to be part of a movement that is really affecting change. In this blog, we are highlighting some creative new ways for people to engage with charity. Read more…

Cause Marketing versus Sponsorship – What’s the difference?

By Jocelyne Daw

heart_cogsAt JS Daw & Associates, multi-stakeholder partnerships are core to our business. Partnerships come in many different forms and can be applied across a wide range of situations. The relationships between partners can have varying degrees of depth and length.

A question I often get asked is “What is the difference between cause marketing partnerships and sponsorship?” I am happy to share my insights into these two mutually-beneficial, but more commercial forms of business-community partnerships. In my perspective, the difference between the two is simple. It’s in the tactics and the benefits of each execution. Read more…